Friday, 15 May 2009

Gloss

Don't mean to point out the blindingly obvious but sweat on skin gives a glossy/wet aesthetic. It might be an idea to use a very glossy paper or printing method to give the paper/packaging a similar look/feel, as if it was sweating itself. I'm not normally a fan of glossy products, but in a context like this it could be interesting - add a tactile element to it.

Like these shoes:

Depends on how much it costs as well, but it would really work if we used a matte paper with one area (the design/image) printed in super gloss - like you get on magazine covers where the magazine name is printed in gloss and the rest is matte.

Maybe I'm getting a bit ahead of myself there, but worth a thought.

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